COPYWRITER  |  CONTENT WRITER  |  SEO SPECIALIST

I have worked on several different projects for WestRock, including writing the copy for the brand new UPWARD platform, an online resource for rising brands to gain insights into market strategies, from packaging to shelf placement.

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1. UPWARD Landing Page

2. The Buyer's Perspective Landing Page

3. Email Campaign 1: The Buyer's Perspective (w/ A/B testing)

4. Organic & Paid Social Media Campaign - Buyer's Perspective

        a. LinkedIn: Post 1; Post 2; Post 3

        b. Facebook Post

        c. Twitter: Post 1; Post 2; Post 3

5. Drip Marketing Campaign: Buyer Top Ten Follow-Up

6. WhatTheyWant.com Spotlight Article - Sturdy Paper (Coming Soon)

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Skills Used: Content revisions, content writing, research, marketing writing, social media writing, email campaign writing, existing brand voice development, advertising writing, video title & descriptions, landing page content writing.