Copywriter, Content Writer & SEO Specialist

MY WRITING STYLES

CREATIVE COPYWRITING

Need a headline that grabs the reader's attention? A tagline that gets stuck in people's minds? Or perhaps a catchy CTA to tally up the click-thru rates? Creative copywriting delivers a message in a memorable way, using just the right amount of words to conform with best practices, while still providing a positive UX.

Areas of Focus: headlines, ad copy, strap lines, campaign concepts, brand development, longform articles, journalism, news writing

CONTENT WRITING

When you need to say the right thing to get people engaged with your website, app or social media platform, you need a content copywriter. Also known as a digital copywriting, content writing is crucial for presenting a unified brand voice across all digital channels. A content writer with SEO knowledge is the best for web content writing, if you want the job done right the first time.

Areas of Focus: websites, apps, social media posts, headlines, longform blog articles, microsites.

MARKETING COPYWRITING

Marketing copywriting is exactly what it sounds like: writing for marketing materials. From sales sheets and brochures to decks and white papers, this more technical, less kitchy form of writing is perfect for delivering your unique brand message to the world.

Areas of Focus: emails, sales sheets, white papers, brochures, business cards, ebooks, video scripts

SEO COPYWRITING

Now more than ever, writing to optimize your website for search engines is a crucial part of digital marketing. Search engines like Google have specific algorithms that cause them to rank web pages in the way they do. Over recent years, those algorithms have become much more stringent, penalizing websites that use poor methods like keyword stuffing, and favoring those with strong, unique content, well-written meta data, and well-developed keyword campaigns.

Areas of Focus: web page copy, blog articles, meta titles and descriptions, alt img tag development, keyword campaign development, keyword research, competitor research.